Melville Middle East Selected as Official Services Contractor for
the Fashion Arabia, Shoe & Leather Middle East and Optical Middle East Shows


Abu Dhabi, September 9, 2009 Melville Middle East Exhibition Services, a GES Worldwide Network company, announced today their appointment to provide exhibition services to Middle East Communications & Forums (MECOM Forums), a Clarion Events Partner, for the Fashion Arabia, Shoe & Leather Middle East, and Optical Middle East shows, all taking place in October 2009 at Abu Dhabi National Exhibition Centre (ADNEC). The appointment also includes the Gulf Bike Show, taking place at Dubai Festival City in February 2010, and the Arabian Construction Week portfolio of shows, taking place in May 2010.
The appointment covers the full range of services, including electrical, standfitting, furniture and floorcoverings, graphics, floorplanning, custom design and build as well as producing the online manual and data and registration services.
MECOM Forums’ Operations Director Julie Allen comments, “We are delighted to work with Melville Middle East on these launch events. We have been impressed with their new suite of products and services and with their responsiveness to our needs. With Fashion Expo Arabia, Shoe & Leather and Optical, MECOM Forums will take the exhibitor experience to another level. Our appointment of Melville Middle East reflects our desire to partner with a contractor who shares this commitment.”
Melville Middle East’s Director of Contracting Services Yasser al Maaytah adds, “We are proud to be selected as the official services contractor for MECOM Forums, and we look forward to providing them and their exhibitors with world-class customer service and industry-leading technology that will help exhibitors optimize their resources and increase show success.”







