Melville Secures British International Motor Show Contract for 2008
11 December 2007
The appointment covers the following services: electrical, standfitting, furniture and floorcoverings, graphics, floorplanning, producing the online manual, and, new for 2008, a joint appointment for lifting and logistics.
Melville CEO Nick Marshall comments, “We are delighted to continue our relationship with this event and event organiser IMIE. The British International Motor Show is one of the premier automotive events in Europe if not the world. The appointment follows the very successful delivery of services to the immensely successful show staged at ExCeL in 2006. We are really looking forward to working with IMIE to deliver outstanding customer service to the 2008 show.”
Managing Director of event organiser IMIE Rob Mackenzie added, “We raised the bar in 2006 and created a stunning, live event experience for both visitor and exhibitor. Melville was a fundamental part of that success. We made a number of commitments to our exhibitors and visitors following 2006 and we are delighted to be once again working with Melville in 2008 to drive the event forward and upward to meet those commitments.”
The British International Motor Show is one of the leading automotive events in Europe and the largest U.K. consumer show having attracted over 415,000 visitors and over 200 exhibitors in 2006. It was also winner of five prestigious industry awards: Event Awards - Exhibition of the Year, Best Marketing Campaign, and Best Automotive Exhibition, and Exhibition News Awards - Most Effective Marketing Campaign, and Most Impressive Visitor Experience. Covering in excess of 120,000 square metres of event space and outdoor attractions, next year’s event will take place at ExCeL London from 23rd July – 3rd August 2008.
